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Profit Margin and Markup Calculator

Enter what something costs you and what you sell it for to see the profit, gross margin and markup. Or start from a target margin or markup to find the selling price. Works with any currency.

Built with love by Shushant Lakhyani. Building bestproductivityresources.com

Selling price
100.00
Profit
40.00
Gross margin
40%
Markup
66.67%

Formulas: profit = price − cost. Gross margin = profit ÷ price × 100. Markup = profit ÷ cost × 100. For a target margin, price = cost ÷ (1 − margin ÷ 100); for a markup, price = cost × (1 + markup ÷ 100). Margin and markup are not the same: a 50% markup is only a 33.33% margin, and a margin can never reach 100%.

This shows gross margin on the cost you enter. It leaves out tax, fees, shipping, overheads and other costs unless you add them to the cost yourself, so your real net profit may be lower. It is an estimate for information only, not financial, accounting or tax advice.

Private by design. This tool runs entirely in your browser. Nothing you enter or select is uploaded, saved, logged or shared, no AI service is used, and closing the tab clears everything.

Disclaimer. This free tool is provided "as is", without warranties of any kind, for general information and convenience. Results are estimates for general information only and are not financial, investment, tax, legal or accounting advice. Real rates, fees and rules vary; speak to a qualified professional before making decisions. You use it at your own risk. See the Disclaimer, Terms of Use and Privacy Policy.

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