25 of the most successful faceless pages on Instagram, X, Facebook and Threads. The people behind them never build the page around their own face: it is all memes, curated clips, news posts, quotes, illustration or text. Every follower count is read from the public profile and re-checked daily, and every entry links to a source. Last updated 1 November 2026.
51.8Mfollowers on Instagram, checked 1 November 2026
9GAG started in Hong Kong in 2008 as a place to collect internet memes, and its users upload and share funny content from all over the web. The Instagram page pushes that same feed of memes to a huge audience under the 9GAG brand, with no face behind it.
Content format
Reposted and user-submitted memes
Brand started
2008
Behind it
9GAG
What to learn from it
A clear brand voice and a steady stream of shareable posts can carry a page without any personality on camera.
51Mfollowers on Instagram, checked 1 November 2026
House of Highlights began in 2014 as an Instagram page Omar Raja ran from his college dorm, sharing sports highlights. Bleacher Report bought it in December 2016, and it now works as a video network for sports and short viral clips.
Content format
Sports highlight clips and viral videos
Brand started
2014
Behind it
Bleacher Report
What to learn from it
Being the fastest place to see the moment everyone is talking about is a format in itself.
50,074,140followers on Facebook, checked 1 November 2026
UNILAD is a British internet media company that pitches itself as a place for breaking news and relatable viral content. LADbible Group bought it in October 2018.
Content format
Viral videos and news posts
Brand started
Not stated
Behind it
LADbible Group
What to learn from it
Pairing quick news with relatable viral videos gives people a reason to check the page every day.
50,014,025followers on Facebook, checked 1 November 2026
This is where LADbible began: as a Facebook page in 2012, before it became LADbible Group. It still posts a mix of viral finds and original stories under the brand.
Content format
Viral clips, original videos and news posts
Brand started
2012
Behind it
LADbible Group
What to learn from it
The platform where you start can stay your biggest one for years, so don't abandon it once you expand.
43.5Mfollowers on Instagram, checked 1 November 2026
WorldStarHipHop is a content-aggregating video brand founded in 2005 by Lee "Q" O'Denat and run by Worldstar, LLC. It is known for music videos and wild moments caught on camera by other people.
Content format
Aggregated viral videos and music videos
Brand started
2005
Behind it
Worldstar, LLC
What to learn from it
Curating what others film, for a very specific audience, can build a brand that lasts for decades.
42.2Mfollowers on Instagram, checked 1 November 2026
Pubity is the flagship page of Pubity Group, a youth culture media company whose pages cover entertainment, lifestyle, sports, tech and culture. The group says its pages have more than 160 million followers between them.
Content format
Viral entertainment and culture posts
Brand started
2014
Behind it
Pubity Group
What to learn from it
Once one faceless page works, the same playbook can be repeated across a whole network of niche pages.
41,779,018followers on Facebook, checked 1 November 2026
Bright Side is a content brand from media publisher TheSoul Group that posts a mix of facts, riddles and life hacks, including animated videos. It has been described as a content farm, and TheSoul runs many Facebook pages across languages.
Content format
Narrated fact, riddle and life hack videos, often animated
Brand started
Not stated
Behind it
TheSoul Group
What to learn from it
Simple, curiosity-driven topics and animation let a team produce a lot of videos without anyone on camera.
39,740,421followers on Facebook, checked 1 November 2026
The Facebook home of 9GAG, the Hong Kong meme platform launched in 2008. It shares the community's funniest uploads and content from other sites under the brand name.
Content format
Reposted and user-submitted memes
Brand started
2008
Behind it
9GAG
What to learn from it
One brand can win on several platforms by reposting the same core format everywhere its audience scrolls.
28Mfollowers on Instagram, checked 1 November 2026
The Shade Room was founded by Angelica Nwandu in March 2014 and publishes celebrity and trending news, mostly for the African American community, right on Instagram. The New York Times called it the TMZ of Instagram.
Content format
Instagram-native celebrity news posts
Brand started
2014
Behind it
The Shade Room
What to learn from it
You don't need a website first: publishing the full story inside the app can build the whole business.
24.2Mfollowers on Instagram, checked 1 November 2026
Memezar is one of the social pages run by Pubity Group, the youth culture media company behind Pubity. Its profile describes it as a page for memes and meme culture.
Content format
Memes and meme culture
Brand started
Not stated
Behind it
Pubity Group
What to learn from it
A big network often wins by spinning off a narrower sister page for one content type.
16.7Mfollowers on Instagram, checked 1 November 2026
The account was started by Elliot Tebele in 2011 and is run by Jerry Media, a content and advertising company. It is known for aggregating memes, and in 2019 comedians criticised it for posting their jokes without credit.
Content format
Aggregated memes and online content
Brand started
2011
Behind it
Jerry Media
What to learn from it
Always credit the original creators: a meme page built on other people's work is only as safe as its crediting.
16Mfollowers on Instagram, checked 1 November 2026
LADbible was founded in 2012 and started out as a Facebook page before growing into LADbible Group, a Manchester digital publisher. It mixes original content with viral content gathered from across the internet.
Content format
Viral clips, original videos and news posts
Brand started
2012
Behind it
LADbible Group
What to learn from it
Start with one audience you understand well, then grow from aggregation into making your own content.
14.6Mfollowers on Instagram, checked 1 November 2026
Daquan is a meme account built around a fictional character of the same name, so no real person fronts it. A 2018 Daily Beast report said the meme company IMGN bought it from its anonymous founder in late 2016 and broadened it into pop culture and esports.
Content format
Memes built around a fictional character
Brand started
Not stated
Behind it
Not public
What to learn from it
A fictional character can give a faceless page a personality people follow.
8.6Mfollowers on Instagram, checked 1 November 2026
Betches started in 2011 as an anonymous blog by three friends and grew into Betches Media, a company with commerce and podcasts. Its pages look for memes and videos so relatable that followers feel seen.
Content format
Relatable memes and videos
Brand started
2011
Behind it
Betches Media
What to learn from it
Relatability is the engine: post what your audience would send to their group chat.
Pop Crave is a media and news company founded by Will Cosme in December 2015 and based in Miami. Its X posts often go viral because it publishes celebrity and music news in short snippets, fast and often.
Content format
Short news snippets and chart updates
Brand started
2015
Behind it
Pop Crave
What to learn from it
Speed and short, scannable posts can make a news brand the first stop for a whole fandom.
Pop Base is an American entertainment news account that runs mainly on X, posting frequent short updates on pop culture and celebrity news. It launched in 2019 and is part of a group of anonymously run fan culture accounts.
Content format
Short headline-style updates
Brand started
2019
Behind it
Not public
What to learn from it
Posting often in one consistent headline style builds a habit for followers.
unusual_whales is the X account of Unusual Whales, a financial data platform founded in 2020 that tracks things like options flow and dark pool prints. The account posts market news and data under the brand name.
Content format
Market news headlines and data posts
Brand started
2020
Behind it
Unusual Whales
What to learn from it
A faceless page can be the shop window for a data product, with every post pointing back to the tool.
DiscussingFilm has posted film and TV news on X since 2016, usually announcements that cite trade outlets like Variety or Deadline, always with a photo. The team later launched a website with entertainment news and reviews.
Content format
News announcements with photos
Brand started
2016
Behind it
Not public
What to learn from it
Citing your sources in every post builds trust when your page is mostly news.
1.6Mfollowers on Instagram, checked 1 November 2026
Overheard LA shares funny, biting or quippy remarks people overhear around Los Angeles, posted as simple text snapshots. Doing Things Media acquired the Overheard brand in 2023.
Content format
Text posts of things overheard around town
Brand started
Not stated
Behind it
Doing Things Media
What to learn from it
A tight, repeatable format built on audience submissions can grow a page with almost no production work.
Dexerto is a London-based video game and entertainment news brand founded in 2015. It started with esports and moved toward fast coverage of games, internet culture and online personalities.
Content format
News headlines and clips
Brand started
2015
Behind it
Dexerto Limited
What to learn from it
Following where your audience's attention moves, not where you started, keeps a niche page growing.
Faceless: the people behind the page don't build it around their own face. A creator who now appears on camera in their regular posts is taken off the list.
Big: at least 1 million followers or subscribers on that platform, read from the public profile on the date shown. Platforms round their counts, so treat them as approximate.
Checked: every profile link, follower count and source is re-checked every day. Renamed pages are updated, and pages that are deleted, suspended or no longer faceless are removed.
Sourced: each description is backed by the linked source. We list Instagram, X, Facebook and Threads, the platforms where we can read every count ourselves.
This database is for research and inspiration. Follower counts are as shown publicly by each platform on the date given and can change at any time. A listing is not an endorsement of a page or its content, and some pages post content that may not suit everyone. Building your own faceless page does not guarantee any audience or income. Page, channel and company names belong to their owners, and we are not affiliated with any of them.
Cookies and your choices
This site works without tracking you and loads no analytics scripts. Essential storage is always on so pages load and work correctly. You decide whether your browsing preferences are saved on your device. Read the Privacy Policy.