Higgsfield Guide

Higgsfield AI is a San Francisco generative AI company founded in 2023 by Alex Mashrabov and Erzat Dulat. Its browser studio brings many image and video models together in one workspace, aimed at creators and marketing teams.

In one place, you can:

• Generate images and videos with many models
• Direct shots with camera presets
• Keep a consistent character across content
• Turn products into ad drafts
• Sync lips to audio
• Use it from Claude or ChatGPT through its connector

Higgsfield is a studio, not a single model. The skill is choosing the right tool for each shot.

Higgsfield wraps third-party models, such as Seedance, Kling, Veo, Wan, Nano Banana, and GPT Image, and adds its own, such as Soul and DoP. The model list changes often, so check what is available today.

Cinema Studio

Shot-level control with camera presets for movement, lenses, and lighting

Soul ID

Trains a consistent character from several photos of one person

Marketing Studio

Turns a product or product page into ad drafts

Canvas

Connected multi-step workflows

Lip Sync

Matches mouth movement to audio

• Create an account and check the starter credits
• Try one image model and one video model
• Note the credit cost shown before each generation
• Save prompts that work
• Upgrade only when you know your monthly usage

Higgsfield uses credits, and different models cost very different amounts. Reviews report plan prices and credit amounts that disagree, and some report that credits expire. Check Higgsfield’s pricing page for current plans, credit expiry, and commercial-use terms before you buy.

• Draft with cheaper models
• Use premium models only for final shots
• Generate short clips, then edit them together
• Check whether checkout defaults to annual billing

In Cinema Studio, describe the shot like a director:

• Subject and action
• Camera movement, such as dolly-in or orbit
• Lens and framing
• Lighting and mood
• Duration and aspect ratio

A slow dolly-in on a runner tying their shoes at dawn, low angle, warm backlight, shallow depth of field, 5 seconds, 9:16.

Soul ID trains on photos of a real person, so get clear written consent from that person first. Never train on photos of someone else, a celebrity, or a public figure.

• Start from your own product page or photos
• Generate several ad concepts
• Keep products accurate, with no invented features
• Never present AI people as real customers
• Follow each ad platform’s rules

The Higgsfield MCP connector lets an AI assistant generate through your account. In Claude, add a custom connector with https://mcp.higgsfield.ai/mcp. In Claude Code, run claude mcp add higgsfield https://mcp.higgsfield.ai/mcp.

Every generation through the connector uses credits, even models that are free on the website, and there is no built-in spending cap. Tell the assistant to ask before each generation.

Higgsfield Katana, launched on October 8, 2026, is a video editing tool inside Claude, powered by Claude Motion. You give it a reference edit and your own assets, and it recreates the style. Start it with /katana after connecting Higgsfield.

• Commercial-use rights on your plan
• Consent from anyone shown
• Rights to music, logos, and references
• Platform disclosure rules for realistic AI content
• Faces, hands, and text for AI artifacts

• Burning premium credits on rough drafts
• Letting credits expire unused
• Training characters without consent
• Copying other creators’ edits or footage
• Letting an assistant generate without a credit limit

Create a [image or video] for [purpose] on [platform]. Subject: [subject]. Action: [action]. Setting: [setting]. Style: [style]. Camera: [movement, lens, framing]. Lighting: [lighting]. Duration: [seconds]. Aspect ratio: [ratio]. Use [model] for drafts. Show me the credit cost before generating, and do not exceed [number] credits.