01
Why Muse creates opportunities
Meta launched Muse, its personal AI agent, on September 8, 2026, in the US. On September 29, it added Muse for Small Business, which connects to Instagram and Facebook business accounts, Meta ad accounts, and tools such as Shopify, Stripe, QuickBooks, Canva, Notion, and Slack.
Most small businesses will not set this up well on their own. That gap is the opportunity.
Do not sell Muse. Sell the hours and customers it helps a business gain.
02
Know the basics first
- Plans
- Free tier with weekly limits, Power at $20 a month, Maximum at $100 a month
- Small business
- Free with usage limits, with paid plans for more
- Availability
- US only at launch
- Safety
- Muse runs in a Secure VM, and Sentinel approves actions and network access
03
Offer Muse setup for small businesses
Set up Muse for Small Business for local shops and service businesses:
- Connect the right business tools
- Write the brand voice and FAQs
- Set approval rules
- Create recurring workflows
- Train the owner in one session
Charge a fixed setup fee, plus optional monthly support.
04
Run Instagram and Facebook content operations
- Draft posts in the brand voice
- Plan a monthly content calendar
- Summarize Instagram insights
- Suggest campaign ideas from what performs
- Draft replies to common questions
You review and publish. Sell monthly content packages.
05
Support e-commerce stores
- Summarize weekly Shopify and Stripe sales
- Draft product descriptions
- Plan promotions
- Answer common customer questions
- Prepare reports for the owner
06
Be a virtual assistant powered by Muse
Offer busy professionals a managed assistant service:
- Inbox and calendar management
- Travel research and planning
- Subscription and bill tracking
- Research and shopping comparisons
Use your own Muse account for your work. Never ask clients for their passwords.
07
Sell research services
- Competitor and market research
- Supplier and vendor comparisons
- Local market scans
- Event and venue research
Verify every fact before delivering a report.
08
Build connectors for Muse
Meta opened Muse’s connector platform to developers and reported more than 1,500 applications in under a week. If you build software, a connector can bring your product, or a client’s, to Muse users.
09
Teach Muse
- Workshops for local business groups
- Short courses for specific industries
- Templates for prompts and workflows
- Newsletters on agent tips
10
Price your services
- Setup
- A fixed fee per business
- Monthly support
- A retainer for content, reports, and updates
- Training
- A per-session or per-workshop fee
- Research
- A per-report fee
Price by the time and revenue you save the client, not by how quickly Muse works.
11
Follow the rules
- Follow Meta’s terms and each connected platform’s rules
- Keep client data private and only what you need
- Approve every public post, payment, and customer message
- Disclose AI-assisted services where it matters to clients
- Remember some sites block AI agents
12
Get your first clients
- Set up Muse for your own work first
- Document the time it saves you
- Offer one free setup to a local business in exchange for a testimonial
- Show before-and-after results
- Ask for referrals
13
Master Muse business prompt
Act as my business advisor for a Meta Muse service.
My skills: [skills]. My target clients: [type of business] in [city or niche].
Design one service I can sell this month using Muse for Small Business: the offer, setup steps, approval rules, monthly deliverables, and a price range.
List the risks and rules I must follow. Do not invent market data.
The real opportunity
Do not ask how Muse can make money for you. Ask which business can save hours or win customers with Muse set up properly.
- Setup
- Content
- E-commerce
- Assistant
- Research
- Connectors
- Teach
Set up Muse for your own work this week. Your own results become your first sales pitch.