01
The opportunity
Claude Skills package a workflow, with instructions, templates, and scripts, so Claude can run it the same way every time. Skills work on every Claude plan, in Claude Code, and through the API.
That makes expertise portable. A skill can carry how you write a proposal, review a contract, or produce a report.
Don’t sell “skills.” Sell consistent results that used to need an expert every time.
02
Why businesses will pay
- Their best people’s methods are not written down
- Quality varies between team members
- Repeated tasks eat hours every week
- Brand and compliance rules get missed
- New hires take months to ramp up
- They lack time to learn how to build skills
03
Build custom skills for businesses
Interview a team, capture their process, and turn it into skills for:
- Proposals and quotes
- Client reports
- Brand-consistent content
- Support replies
- Contract or policy checks
- Onboarding documents
- Data cleanup and analysis
Charge per skill or per package, then a monthly fee to maintain and improve them.
04
Sell skill packs for a niche
Package skills for one profession or industry:
- Real estate listing and follow-up skills
- Agency reporting skills
- Recruiting and job-description skills
- Ecommerce product-description skills
- Course-creator content skills
- Developer workflow skills
Sell through your own website or a digital product platform. Include setup instructions and examples.
05
Offer skills setup and training
Many teams have access to skills but no system. Offer:
- Workflow audits
- Choosing which tasks to turn into skills
- Building the first five skills
- Organization-wide provisioning on Team or Enterprise
- Team training
- Quarterly skill reviews
Sell adoption and time saved, not installation.
06
Build plugins for Claude Code
Plugins bundle skills, hooks, agents, and MCP servers into one install. Build them for:
- A company’s coding standards
- A framework or tool you know well
- Connecting Claude to a niche product
- Repeatable developer workflows
Open-source plugins build reputation, which can lead to consulting and paid work.
07
Build brand voice skills
Turn a brand’s guidelines into a skill that applies its tone, vocabulary, formatting, and examples.
- Collect approved examples
- Define tone and banned phrases
- Add templates for common formats
- Test against real briefs
- Update as the brand evolves
Brand consistency is a problem every growing company has.
08
Build document production skills
Combine Anthropic’s Word, Excel, PowerPoint, and PDF skills with a client’s templates to produce:
- Monthly reports
- Investor updates
- Sales decks
- Proposals
- Spreadsheet models
Clients pay for documents that come out right the first time.
09
Productize your own expertise
If you are an expert, package your method:
- A copywriter’s editing process
- A consultant’s analysis framework
- A recruiter’s screening checklist
- An accountant’s review steps
- A designer’s critique process
Sell the skill alongside a course, a template pack, or a service.
10
Teach skill building
- Tutorials and newsletters
- Video walkthroughs
- Workshops for teams
- Courses with skill templates
- Communities for a profession
Only teach skills you have built and used on real work.
11
How to price
- Per skill
- A fixed price for one custom skill.
- Package
- Several skills for one team or workflow.
- Retainer
- Monthly maintenance and new skills.
- Product
- A skill pack sold to many buyers.
- Training
- Workshops and team setup.
Price the hours saved and the quality gained, not the size of the SKILL.md file.
12
How to deliver quality
- Interview the people who do the work
- Collect real examples of good output
- Use skill-creator to draft and test
- Test on real tasks with the client
- Write clear descriptions so skills trigger correctly
- Document how to use and update each skill
- Name an owner on the client side
13
Protect clients and yourself
- Never put passwords or keys in a skill
- Keep client data out of shared skill packs
- Review any scripts for safety
- Respect licenses of anything you include
- Agree in writing who owns the skills
- Keep human review for high-stakes outputs
14
How to start
- Step 1
- Pick one profession you understand.
- Step 2
- Find one task they repeat every week.
- Step 3
- Build a skill for it and test it on real work.
- Step 4
- Measure the time saved.
- Step 5
- Offer it to three people in that profession.
- Step 6
- Turn feedback into a package.
- Step 7
- Add maintenance or training.
15
The skills business formula
- Real expertise
- + A repeated, valuable task
- + A well-tested skill
- + Clear documentation
- + Ongoing maintenance
= Expertise that scales beyond your own hours
16
Important
Skills are not a guaranteed income stream.
Value comes from real expertise, a real problem, careful testing, and distribution. A skill that saves no one time will not sell.
The biggest opportunity
The biggest opportunity is not selling files. It is capturing expert methods so teams get expert results every time.
- Expertise
- Task
- Skill
- Test
- Package
- Maintain
Start with one profession and one task, prove the time saved, then package and grow.