How to Run Every Social Media Channel with Claude

Running five social channels usually means five tabs, five tones, and no time. With Claude as your central content brain, you plan once, write once, and adapt for each platform.

Create one great idea, then let Claude translate it into every platform’s language.

• Create a Claude Project called “Social Media”
• Add your audience, offer, and goals to the instructions
• Upload your 10 best posts as examples
• Add a list of topics you have already covered

Study these 10 posts I wrote. Describe my voice: sentence length, tone, words I use often, words I never use, how I open and close posts. Turn it into a one-page voice guide I can reuse.

Save the result in your Project so every post sounds like you.

Teach

How-tos, tips, and frameworks

Show

Behind the scenes and results

Tell

Stories and lessons learned

Sell

Offers, launches, and calls to action, used sparingly

Plan next week’s content: 5 ideas across my four pillars, one core idea per day, with the best platform for each.

Turn this core idea into: a LinkedIn post, an X thread of 6 posts, an Instagram carousel outline of 8 slides with a caption, a 30-second Reels and TikTok script, a YouTube Shorts title and description, and a Threads post. Follow each platform’s style and my voice guide.

LinkedIn

A strong first two lines, short paragraphs, professional stories

X

Punchy hooks, threads for depth, replies matter

Instagram

Carousels and Reels, saveable value, lowercase hashtags on one line

TikTok and Reels

Hook in the first second, captions on screen

YouTube

Searchable titles, clear thumbnails, Shorts that point to long videos

Threads

Conversational, casual, and quick

• Ask Claude for carousel text and layout, slide by slide
• Connect Canva to design from the outline
• Use Claude artifacts for quick graphics and quote cards
• Keep one consistent visual style for every channel

• Claude’s connectors directory includes social tools such as Typefully for X and LinkedIn drafts
• Buffer, Metricool, and other schedulers offer MCP connections
• Have Claude create drafts, then review and approve each one in the scheduler

Connector availability changes, so check the directory and each tool’s documentation.

• Paste comments and ask for reply ideas in your voice
• Write each reply yourself or edit Claude’s draft
• Never auto-reply to people; conversations are where trust is built

Here are last week’s results for each platform: reach, saves, shares, comments, and follows per post. Which topics and formats worked best on each channel? Suggest three changes for next week.

Monday

Review analytics and plan five core ideas

Tuesday

Write and adapt posts for every platform

Wednesday

Create visuals and videos

Thursday

Schedule everything

Daily

Fifteen minutes of real replies

• Personal replies and DMs
• Posts about sensitive news or tragedies
• Claims, numbers, and testimonials you have not verified
• Engagement tricks like fake comments or bought followers